This is because new guidelines have just been issued by Public Health England (PHE) and the National Institute of Health and Care Excellence (Nice).
They’re worried about the amount of antibiotics people take and the burden on doctors' surgeries, when a ‘home cure’ could resolve the issue.
And honey is a key recommendation
This is hardly news to Raw Honey Shop customers and millions of people around the world.
But it is great that the value of honey is being recognised at the highest level for the relief it can provide.
When your mucous membranes are inflamed and irritated a throat reflex, in response to the irritation, makes you cough.
So how can honey help?
Honey is a demulcent, that is a substance that can form a thick sticky film over the inflamed mucous membranes - hopefully setting you on the road to recovery.
The thicker and stickier the better. (This is important, some honeys are better than others for coughs.)
This protective film helps to reduce the irritation and calm the cough.
Pre-emptive use of honey in the early stages of a cough can help to relieve the inflammation meaning a child (or adult) stands a better chance of recovering quickly.
But which honey is best?
You need a thick honey, with the added benefit of antibacterial properties.
Raw artisan honeys, straight from the beekeeper are often thicker and more viscous than commercial honeys that you buy in the supermarket.
We've got three recommendations for you.
(Please note that honey should not be given to children under the age of one. Occasionally honey contains spores of botulism, which can affect children under the age of one.)
Calluna is a kind of heather. It has a jelly like consistency, unique amongst honeys. This means that it is quite sticky. It has also featured in various scientific studies and been shown to have quite a strong antibacterial effect -which could discourage secondary bacterial infections in a weakened throat area.
(The antibacterial properties in honey partly come from a mild solution of hydrogen peroxide, which is naturally found in honey, especially dark honeys like Calluna.)
Eucalyptus. Eucalyptus oil is known to improve respiratory conditions and may have anti-inflammatory effects. A lot of Raw Honey Shop customers use this when they have a cough.
Thyme itself is know as a medicinal antibacterial plant and thyme honey is used by many people as a therapeutic honey.